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It can be the beginning of a beautiful friendship, with apologies to Humphrey Bogart in Casablanca. This relationship can be part of your Internet-marketing efforts, and it involves the combining of your blog writing and article marketing efforts. When you use these two marketing approaches together, you can increase traffic to your websites efficiently.

With article marketing you write articles full of quality content which receive distribution to a broad spectrum of Internet publishers. Article distribution via a good distribution service gets your links out into the marketplace where your potential customers are.

An advantage of article promotion campaigns is that you can target your articles to specific niche publishers who specialize in your topic. You perform focused niche marketing this way. You direct high quality articles to an audience who craves the information you offer them. If you write informative articles you can have faith that a good portion of those readers will click on a link at the end of your article back to your website or blog.

When you make article submissions to a good article distribution service you gain access to their full complement of web publishers across a number of categories. Article marketing with a good article distribution service provides you the opportunity to submit unlimited amounts of articles for one set fee for a defined period.

A good service will also provide you resources, free-of-charge, that you can use to become a better Internet marketer. Because you sign-up for their service a quality distribution service will provide you free e-books, podcasts, and information articles to guide your marketing efforts for your affiliate business. That’s why article marketing pays. On top of the excellent distribution potential for your links, you get these value-added services as well.

Article marketing is one of the best ways to establish credibility with consumers. When you offer them relevant, informative content, that is current, you help them meet their needs as consumers. Think of how you feel when you come across a web article that answers questions you have about a particular issue or subject. Think of how an informative article full of useful content causes you to make buying decisions or take action.

If you supply your web readers this kind of content they will seek out more content and information from you. They will more than likely click links at the end of your articles that take them to your site. Here they are in an “accepting’ state-of-mind for any products and services you have to offer them. It’s all because of your great content that offered something of value to them.

Now the key is to let your articles work together with your blog content. You want that beautiful friendship to take hold whereby your blogs and articles mutually benefit one another. The thing you want to do is drive traffic to your blogs from your articles and vice-versa. In some of your articles you can include blog links.

This allows readers of your article to arrive at your blog where you can talk to them on a more personal level. You can also offer them daily, up-to-date information on your blog. Blogs are more time-sensitive than articles because you can update blog content hourly if you want. Articles can be timely but there is that period between when you write them and when they get published and read.

The mutually beneficial part of the friendship is when you use blogs to send people to your quality articles on niche sites. You can be informal in tone in a blog and get people interested in you and your business. You can then drive them to detailed, specific article content that further establishes your credibility. They can then link to your website from the articles.

It’s all one big circle really, when you combine article marketing and blog efforts. You can use an article to drive traffic to a blog where you offer more information in a casual posting. This posting can then link to your website. You can chat up potential customers on a personal blog and then point them to where you have deeper informative content in article form. From the article you drive those readers to your affiliate website. It’s the circle-of-life, business-wise, and an efficient method for building your sales.

It can all work smoothly when article marketing and blogs unite as friends. It can be the beginning of a lifelong friendship, where each marketing focus uses its best aspects to help the other. Try using these two marketing tools together and see where the relationship goes. Here’s looking at you kid, and all your marketing efforts, Bogart would be so proud of you.

Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Watch for
more from Brad in the coming days!

Whenever you are writing an article to distribute to article directories there are 4 must have elements. If you fail to use these elements in your articles you will fail to reach your target audience and generate traffic and sales to your website.

Keywords:

Keywords are key when writing articles for marketing purposes. You must find keywords that are related to your topic. They must also have people who are actually searching for them. A number one ranking on Google for a term no one is looking for is worthless. Your keywords must not have so much competition that you can not dominate them in the search engines. There are many tools you can use to find this information.

Keyword Density:

This is the amount of times you use each of your keywords within any given article. If you use your keyword too many times it is called “keyword stuffing”. Many article directories will not publish your article if you have stuffed it full of your keywords. You will also find you do not have many, if any, people who will republish an article that is keyword stuffed.

Good Content:

When creating your article you need to first and foremost think about your reader. The purpose of writing articles is to provide your reader with information they can use. This comes from writing good quality content and providing useful information within your article. If you can not write in this manner you can easily hire someone who can.

Anchor text links:

Articles can not be promotional in nature. Article directories will not publish promotional articles. However, you do have the opportunity to write a “resource box” otherwise known as a bio box at the end of your article. This is where you write your call to action, tell your reader what to do next. Generally you will want them to go to your website. Instead of only writing out the url of your website you want to use html to make your link clickable. The words that they will click should be your keywords. This is called keyword anchor text. You want to use your anchor text because this will help you improve the ranking of your website for that keyword in the search engine results page. People will rarely search for a topic in the search engine by typing in the url to your website. They will type in the keyword related to what they want to know about. That’s why you should always use keyword anchor text in your author’s box.

Use the new affiliate friendly article directory to marketing your articles. Affsphere allows you to publish articles for free and make money with every article. For a full affsphere review stop by http://squidoo.com/affspherearticledirectory

The Internet has certainly opened up new ways for business people to market products and services. No longer do sellers of products and services only have to rely on print, radio, or TV advertising to get the word out about their companies. Today, widespread exposure to a diverse audience can happen quite fast via article marketing, blogs, websites, e-mail campaigns, and the like. Article marketing and blogs offer internet marketers’ unique ways to promote their business, and they can work together.

Article marketing has the advantage of allowing you to get many links out into cyber space. When you use a quality article-distribution service, you guarantee yourself widespread distribution of your articles. A good article distribution service will offer you many publishers to send your article writing efforts to regularly. They will also offer you a broad range of categories and sub-categories of publishers. This way you can target your articles to a specific niche publisher who specializes on your topic.

Article marketing also allows you the opportunity to write a bunch of articles and then schedule their distribution. You can write up a batch of articles for your article promotion campaign, submit them to a service, schedule their distribution, and sit back. You can move on to other marketing efforts while your articles are out their working for you.

Article marketing is a great way to get many links out there. With continual article distribution, and consistent article writing efforts, you steadily build traffic to your website. Article marketing offers you the chance to reach a wide audience in a relatively short time. It also offers you all of this at a reasonable price. That’s the efficient way to engage in Internet marketing.

If there’s one disadvantage to article marketing it’s aligning your efforts with a poor article distribution service. Make sure you choose an article distribution service that lets you submit an unlimited amount of articles for one fee. This could be a monthly, quarterly, six-month, or annual fee. Whatever it is, make sure the fee is fair and does not put a cap on how many articles you can submit in a time-period.

Blogs are a different animal. With blogs you are building your persona to your intended audience, or niche market. Blogs are more personal than articles. With a blog site you have the chance to be creative in a different way. You can let your personality shine through more in a blog. You can let your business’s personality shine through in a unique way in a blog. Because they are more informal in tone and in writing style, blogs build relationships.

You can write a daily or weekly blog and add that “on a personal note’ aspect to it. People like this, and it’s a great way for potential customers to form an affinity with you. A blog helps your target market get to know you and your product better. When they feel comfortable with you they will tend to click a link on your blog back to your website. Because you have established a trusting relationship with them via your blog, you pre-sell them to your website. They will be more likely to click on your affiliate links because they feel comfortable with you.

What’s great about blogs is that they are easy-to-update. In this way you can keep them fresh and current. As well, you can post blogs of short length whenever you choose. With article writing you need to make sure your articles are in the 500 to 750-word range at a minimum. Blogs allow for short information snippets multiple times in a day even. This keeps blogs vibrant and always brimming with timely information.

A disadvantage of blogs is that you have to make the time to update them frequently. You should update you blog at least once a week. However, three times a week is better. With article writing you can write a batch of articles, schedule them for distribution, and take a break from writing. You can schedule blog postings for future distribution as well, but if you want daily postings that talk of the day’s events and news then you have to write daily. A blog is a commitment, where you must keep content fresh.

Article marketing and blogs can work together. You can use your article writing and article promotion efforts to drive traffic to your blog. On your blog you can offer more information. You can elaborate on your articles’ content. With a blog you can let potential customers see a more personal side of you and your Internet business.

A blog is less structured and less formal than an article. However, use your article promotion efforts to get that traffic to your blog. From there use the blog to drive traffic to your website where your affiliate products are. You can also use blogs to link to your article content. It’s a reverse situation where you use the informal environment of the blog to drive readers to your informative articles. This way you use your blog to point readers to those articles that establish you as an expert on your subject.

Use article marketing and blogs together, to promote your Internet and affiliate business. It’s the 21st century way to market. Together, these two marketing initiatives will drive traffic to your website. You will have visitors who already view you as personable, knowledgeable, and trustworthy because of your article and blog content. Now you can proceed with the selling process on your website with these visitors now open to your product or service suggestions.

Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Watch for
more from Brad in the coming days!

The strategy is important because also in the article marketing you have lots of choices, how you can execute it. The target of the strategy is to keep your article marketing on the right track during a long period of time.

1.Benefits From The Article Marketing.

Maybe the biggest benefit is that the writer will learn a lot by himself. He just have to follow, what happens on the home based internet business marketing to be able to write useful articles from different topics.

The success in home based internet business comes with a great brand, which potential customers trust. The fact is that usually people need from 5 to 7 contacts before they start to buy, article marketing is the way to contact them and to presell the idea of the sales page.

The backlinks are the engines of the web site traffic and the article marketing is a cheap way to build related backlinks from the sites and directories, where the target group move.

SERP, i.e. search engine result page ranking means traffic. Because the most important search engines see backlinks as main factors to rank a page high on their result page, article marketing together with wide submission is the way to get those valuable backlinks.

And the last, but not the least point, article marketing is very cheap, almost a free way to promote home based internet business. This is important for newbies especially but also for the people, who invest mostly their own work into marketing.

2.Keyword Strategy.

To put it simply, keywords are the tools by which the search engines and the readers will find the articles. When search engines put the articles and sites into a certain order on the result page, there exists a competition about these places.

This brings the strategy into picture. It is not the same which kind of keywords you use.I recommend, along my own good experiences, long tail keywords for any home based internet business.

The keyword must be targeted and has to describe well the landing page and the content of the article. I recommend the low demand keywords, about from 10 to 20 WordTracker searches a day.

3.Submission Strategy.

The article marketing needs from 2 to 3 weekly optimized articles but also a working submission strategy. I have used the following rotation. First I submit my home based internet business article to about 10 high page rank article directories.

The next article I submit to hundreds of related article directories with a submission service. My next home based internet business article goes again to those quality directories and so on.

4.The Target Is To Reach First Pages In Several Niches.

The marketing of the home based internet business is a numbers game. We need presence on many niches to be successful. Here the niche is simply a keyphrase, because those are the tiny markets, which we are after.

When article marketing uses many small demand, long tail keyphrases, it will reach several first page rankings. This is very wise, because the competition moves these rankings all the time and the more you have them. The more steady is your site traffic.

5.Article Marketing Has A Residual Effect.

The optimized articles will stay on the directories for a very long period of time. And when you have enough articles there, your business will enjoy a regular traffic during many years.

I have a couple of hit articles, which have climbed to the first places on the result pages and bring a nice amount of traffic. Of course I could not know in advance, which of my many articles would climb to these positions, but it has been nice that this has happened.

Juhani Tontti, B.Sc., Marketing. The Article Marketing Is The King! If You Read The Above Benefits, You Are Ready To Visit My Site To Get More, Click Home Based Internet Business

As every website content writer who works for a living writing will be able to tell you, there are certain prerequisites that determine how much impact the final product will have. One of the most important of these is the fact that clear thinking is the predecessor to clear writing. However, it’s often the case that when your thoughts are muddled when you first start writing, they become more concise as you work them out.

The definition of clear writing is simple as well. Writing is considered clear when any reader can identify the point quickly and follow all of the supporting arguments. All content writers and SEO consultants know that any manner of ambiguity is considered bad writing and will not be effective for either drawing prospects into a site or actually selling the product.

All writers that work on or near the Internet know that it’s impossible to be effective if you’ve left the reader out in the dark as to what the most important words mean. Remember that it’s very important to revise unclear references when it comes to pronouns and who they refer to. The website content writer can enter some particularly dangerous territory when they fall into the ambiguity trap when they’re writing blogs. These are one of the areas where space limitation means that every word needs to count and be specific.

It’s necessary for both the novice and the professional website content writer to be aware of sentence structure so that they avoid making illogical comparisons in their text. For example, ‘Company X’s vacation policy is more liberal than the federal government’ makes little sense when compared to a well thought out sentence like ‘ Company X’s vacation policy is more liberal that the federal government’s.’ It’s often the case that correcting the situation is a matter of just inserting the right word.

One of the last things that content writers and SEO consultants need to keep foremost in their minds is that they need to be specific in all areas. Remember that vague words can be misunderstood. A general statement that product y saves you money does not have the same impact as a sentence that gives a specific number about the amount of money that will be saved.

Finally, it’s a good idea to use transitional words. For example, ‘however’ tells the reader that you’re moving off in a different direction and ‘therefore’ generally tells them that you’ve come to a conclusion. The best website content writers are also aware that they need to be as economical as possible with the words that they use and to that end they should be trying their best to eliminate all the negatives in their sentences where ever possible. So whenever you see a phrase like ‘not unaware’, the good writer is immediately replacing it with a single word like ‘aware.’

Writing is a craft and as such it demands that the serious person be constantly upgrading their skill set and looking for the new innovative and economical ways to say things

Robert Starr is a professional writer/editor with several published books and a degree in journalism. He’s brought 20 years of experience in the craft to his own on line writing/editing service. You can reach him at
robstarr

When it comes to promoting your Internet business, one efficient and productive method is article marketing. The Web loves content. Readers who perform information searches on the Web love quality content. Write quality articles that establish your credibility as an internet marketer. When you give quality, in the form of relevant, timely, and informative content, you usually receive quality in return. That quality is in the form of links back to your website where pre-sold customers come ready to buy.

However, they will only link back to your site if your articles do their job. They only do their job if you write them well. A well-written article starts out with a premise and then expands on that premise. It then gives a wrap-up of the subject and encourages the reader to further action. The action you want your reader to perform is clicking on a link back to your website.

Once they are on your home turf, give them further information. Introduce products and services you offer. Alternatively, encourage clicks on affiliate banners and text links that reside on your site. All of this results from great articles which a niche publisher published for you.

A well-written article explains to the reader in the first few lines what the article will focus on. This is where the reader knows right away, what he or she is in for in terms of subject matter. Here, your writing lets the reader know whether they should continue any further.

If your opening lines are too general, or discuss myriad topics with no focus, the reader gets lost. They don’t see the central theme of the article and lose interest. Therefore, a good article lets the reader know upfront what the article discusses. A poor article lets the reader know up front that it “may discuss this or that, or even the other as well.”

A second attribute of a good article is useful information. People searching the Web constantly come across fluff. They are sick of fluff. This is content that masquerades as useful information but is, in reality, hyper-sales pitches pre-scripted to sell, sell, sell. Their intent is not to inform to pre-sell, pre-sell, pre-sell. There’s a big difference between the two.

Readers see blatant sales pitches that don’t offer useful information and it annoys them. They see the content, and by extension, the person behind it as having no concern for their needs. They see that the writer just wants a sale and has nothing of substance to offer them. They will normally click away from this type of content.

Quality content that offers information, data, statistics, ideas, processes and procedures is information readers want. They use this information to educate themselves to make wise buying decisions. They use this information to decide if they should investigate a particular company’s products or services. They use this information to decide whether the person giving the information is credible.

They then decide whether they should further investigate the provider of the information and what else they have to offer. That’s when they click on the links at the end of your articles. A well-written article encourages readers to click through to your website. A poor piece encourages a reader to click away; never reaching your website.

The third thing a well-written article does is end with a succinct conclusion to encourage action. With a good opening letting the reader know what the article is about you engage their interest. With quality exposition, giving relevant, timely, useful information to your reader, you build the credibility you need. Your article body establishes you as an expert in your subject, or at least someone very knowledgeable. Now, conclude with a statement or two focusing on the gist of the article. It spurs the reader to go the next step to get more information.

A poor article meanders lazily to offshoot topics as it goes. It doesn’t give a final wrap-up so a reader knows it’s time to take further action. It concludes the same way it began: without focus. It doesn’t let a reader know what he or she should do next.

Give your readers’ articles that snap them to attention in the opening paragraph so they know what your topic is immediately. Give them tons of great information that inspires them to check you out further because of your knowledge set. Give them a tight closing paragraph that makes them want more information from you. Get them clicking to your website where you have them warmed up for what you have to offer.

Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer
.

Think of those times you clicked on website pages to find information on a particular subject only to find gibberish. You have certainly encountered this cyber phenomenon countless times. This is content that offers you nothing new. This is content in the form of web articles that are nothing more than sales pitches designed to get you to click to a site. The sole purpose of these articles is for you to get out your credit card and make a purchase.

More often than not, these articles do not achieve their desired purpose. Why is that? It’s because you saw right through them and decided you could not trust the author behind the article. You did not feel comfortable with him or her enough to click back to their website for further information on their affiliate or other products. This person’s article promotion campaign failed, at least with you, but probably with a host of others as well. It failed because the article’s intent was wrong. A good article, aside from quality writing, is one that has proper intent.

When it comes to article writing, for widespread article distribution, you have to get three things straight. First, you need to write your articles properly when it comes to grammar, spelling, and structure. Those are the basics of any good article. Second, the article needs to be loaded with useful information within the structure you have set for the article. Third, the article has to have the proper intent, and that intent is to “inform”, not to “sell”.

A good article adheres to all the accepted conventions when it comes to spelling, grammar, and structure. This means an article will not annoy a reader with spelling errors, and confusing sentences and phrases that muddle meaning. A good article will flow from an opening that describes the focus of the article, to an ending that ties everything together and inspires action. In between, will be loads of useful information that helps readers learn something new.

This information will aid them in solving problems, issues, and concerns they have. It will also help them make informed buying decisions relevant to your article topic. A good article will encourage a reader to click your link back to your website where you can further educate them and eventually sell to them.

There is one important thing in all of the above. There is one issue that oversees all of the grammar, spelling, structure, and content, and that is the intent of the article. A good article wants to “give’ to a reader. A good article wants to give timely, relevant, useful information that enlightens a reader. A good article offers something new to a reader. In any article promotion campaign you want to get out articles that leave readers with the impression “This person knows what they are talking about, they understand my concerns”. That kind of a response from a reader tells you your intent was right.

A poor article has a reader thinking “What a bunch of baloney, who is he or she trying to bamboozle here, with this pie-in-the-sky-rhetoric about their product?” That’s because a poor article designed to “get”, or to “sell” with no concern for a customer’s “concerns” lessens the writer’s credibility in the reader’s eyes. You do not want this to be the result of your article writing efforts.

You want your readers to get to the end of your article and have a more favorable impression of you than when they began the article. This encourages those links back to your website. Here you give them more information, which may lead to a sale. The thing is you didn’t perform the “hard sell”. Your article had the proper intent behind it, which was to inform the reader. You know you have plenty of time to sell when you build trust with a reader, who then of their own volition links back to your website because of that trust in you.

Make sure your articles have the proper intent. Yes, a well-written article needs proper spelling, grammar, structure, and facts, figures, data, and a host of other useful information. However, the main thing your article needs is the proper intent. They need to have readers’ best interests at heart, to meet whatever need’s they have concerning a subject. When a reader knows your intention is to give them quality information to help them meet their needs, they will do what they intend to do to meet those needs. That is clicking back to your website where you can further help them.

Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer
.

If you don’t even know what I am talking about, don’t worry, I’ll explain…

If you do know what article marketing is, then you are likely already using this technique to generate traffic and links to your site.

Basically, in a nutshell, article marketing is where you utilize the power of article directories to generate links to your site. What you do is simply write articles about the niche that your products or services are in. You might write some “how to” articles, you might write some articles about “why” certain ideas or products are better than others. Once you start thinking about it, the information that you already possess about your given niche or topic can fill a lot of articles. You only need to write articles that are about 500 - 600 words long.

How do these articles help you?

Well, quite simply, if you could get other websites, newsletters or e-zines to publish your written work, you could become an “expert” in your field or niche, couldn’t you? Isn’t that what makes an “expert” an “expert” - other people listen to and quote what they say.

If you write interesting and informative articles, then more people are apt to read them and in turn, use your articles as content. See, the thing that I haven’t told you yet is the bonus… any time you submit an article to a directory, they allow you to have what is called a “resource box”. This is a paragraph at the bottom of the article where you, quite simply, tell a bit about yourself - or your company, product or service. Most often, they will allow you to have a link in your resource box that directs back to your own website.

So now, as publishers pick up and use your article, you are getting all of these links back to your website. Better still, the links are on the same page as the topic of your niche and very relevant to the content in your website. Now you should start to see the power of this activity.

You publish an article relevant to your niche, people read it, use it and you get a link back to your website.

So, that is great, how do I publish my articles?

Well, one option is to go to some of the article directories and submit your articles by hand one at a time. Certainly this can be done but it is very time consuming, wasting time that could be better spent writing more articles.

What I would recommend is to use an article submission service and let them submit your article all over the web. They have lists of article directories that would take you a very long time to even come up with, forget submitting to each of them.

Jonathan Hook offers a free downloadable book entitled “The 4 Ridiculously Simple Keys to Online Success” which is free to download at www.themarketersmind.com
Claim your copy now!

The recent opening of Google’s Knol has a lot of people thinking about what they can put on there. The theory is that Google pages should rank well. Early tests show that to be likely, and so many people are creating Knol pages to see what they can get.

I’m always cautious about these things. Creating a Knol page is working on something that you do not have complete control over. I have no doubt that Google will delete Knols anytime they feel one is inappropriate.

It is, of course, entirely possible that people will make money from their Knol pages. There are many people already making money from sites on Blogger and pages on sites such as Squidoo or HubPages. Some even do pretty well.

It’s a cheap way of creating web pages, which appeals to many a tight-budgeted marketer. And so many pages do get some pretty good traffic that this can be appealing.

But what you give up is control.

Don’t assume that just because you have legitimate information to share that someone won’t try to get you removed from a particular service. It has happened to many on Blogger, for example, and not just to spammy pages. It is possible for legitimate content to be flagged by competitors. Creating pages on a service you aren’t paying for means that you risk the account being deleted, sometimes with poor warning.

On the plus side, creating a Knol, Squidoo Lens or what have you means that you are listed on a site that may get traffic with less of your own effort. There can be a benefit to that, especially for keywords that you are having trouble ranking for anyhow, even if the links to your own sites are No Follow.

The key to these is to add to your own image as an expert on your topic. Create a good page and be sure to have links to relevant pages of your own. Not to excess, as the page you are creating should stand mostly on its own. But as a reference for more information or details that are related to the topic at hand, the occasional link to your own site can help to drive traffic.

Do it too much and your page will look more like spam.

Overall, there’s nothing wrong with creating pages on services such as these, so long as you build a solid core business that you have more control over. It’s rather like article submission in some ways. You’re spreading content out in the hopes of bringing in more traffic and income. So long as you are not relying on any one page or group of pages for your livelihood, you’ll probably do all right.

Stephanie Foster blogs at http://www.aspectsofhomebusiness.com/blog/ about running her successful home business. She offers more tips on article marketing at her site.

In article marketing, there are many distribution services out there who promise delivery of your articles to the right publishers, but who stall in the process. The result is your article does not receive the wide distribution you desire. Consequently, you don’t receive the traffic to your website that you desire. This means the time you spent on article writing didn’t produce the required return on time and effort expended. This is an inefficient way to run your business.

You, as an affiliate or other type of business marketer need a good article distribution service. You first have to know what constitutes a good article distribution service and what constitutes a poor one. Here are the things to look for when you choose the article distribution service that nets you the productive results your business needs.

The first thing to look for is an article distribution service that allows you to submit an unlimited amount of articles for a set fee for a set time-period. Within that time-period, and for the agreed upon fee, you can submit as many articles as necessary to promote your business and products. With a wide variety of articles, you have the opportunity to reach many different niche audiences. This results in more traffic to your website and different niche markets linking back to you.

Tailor your article writing to each specific niche. Send all these highly targeted articles out for one fee. A poor article distribution program sets a cap on the number of articles you may send in a given time-period and price range. This limits the number of links you get out with this type of distribution service.

A good article distribution service provides you a wide distribution list. A poor article distribution service provides you a limited number of publishers. Again, this doesn’t encourage massive back linking to your website that is necessary to build your internet business. A wide distribution list offers more selection as to where you want your articles to go. Reach a much larger audience this way. Target your article marketing efforts to many publishers. You’re not constrained by a smaller list.

A good article distribution service offers you an extensive list of niche “categories.” You definitely want this ability to perform highly targeted article promotion campaigns. You want not only a broad category list to submit to you want to submit your articles to specialized publishers looking for the exact content you wrote.

If you write an article about the latest changes taking place in business budgeting, you don’t want your only submission option category titled as “Business.” You want a category titled “Accounting-Budgeting.” This way you know your article is reaching a specific niche that needs the timely and relevant content in your article. These are the people who have an interest in your topic. These are the people who are likely to link back to your website for more detailed information. In the “Business” category, your “budgeting” article may reach an audience interested in “guerilla marketing,” not the focus of your article at all.

A good article distribution program offers you the opportunity to focus your articles to a highly specialized market segment. A poor article distribution program does not.

A good article distribution service also offers human review of your articles and the ability to schedule distribution over a period of time. Human review gets a fresh set of eyes on articles so they meet all content and formatting requirements that publishers demand. Human review ensures your articles are not blatant sales pitches. Human review will make sure your article meets the guidelines that enable quick and easy web publishing.

When all these requirements are met, a good article distribution service lets you schedule when your articles are sent out to publishers. You get progressive distribution; which keeps your articles circulating on the net regularly. This allows you a consistent flow of traffic to your website instead of a one-time batch of click backs and then nothing for extended periods.

A poor article distribution service submits articles without human editors looking at your work. They also only allow a one-time distribution and no chance for you to schedule when your articles go out to publishers.

Choose an article distribution service based on the above options. Perform article marketing with a service that lets you control where your articles go and when they go there. You want a fair and reasonable fee for the ability to submit an unlimited amount of articles as well. When you have these options available to you, you are on your way to article marketing success.

Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer
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