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The biggest challenge which search engine marketers face is the deceptively simple question of how to get more traffic to a website. Getting the targeted traffic that your site needs takes a lot of work - and there is no one right way to get it. Search Engine Optimization is both art and science; but if you manage to do it well, you will reap the benefits - namely, lots of targeted traffic.

To get that higher flow of targeted visitors to your site, there are some techniques which you should employ. Done properly, these will provide great results for your website. Generic search engine optimization when done well can create sustainable and steadily increasing profits even as search engines continually adjust their algorithms.

Since targeted visitors are the only ones you want; visitors who are already interested in what your site has to offer, it would be a mistake to cast too wide of a net. You need to first ask yourself this question before you start the SEO process for your site:

“Who is my target market - The people who will be my prospects and ultimately paying customers?”

Following this, ask yourself:

Are they other companies or businesses?
Are these professionals who are in search of something in particular that my website offers?
Who are the people who are looking at my site now? Are they everyday consumers or corporate buyers?
If these are regular customers; who are they? Are they affluent? What age range do they tend to fall into? Where do they live?
Have they visited your site once or more before becoming a customer?

They may in fact already be customers; or at the least frequent visitors to your site. Better yet is the case that they are repeat customers. The more information you can gather about your current client base, the better you will be able to target others like them. Armed with this data, you will have a much easier time making sense of the next few steps to building targeted traffic for your site.

Search engines and directories

In our connected age, you need to stay close to the top of the results which search engines return and in all the relevant directories online. This makes it much more likely that someone looking for your product or service will find you and not a competitor.

Give free newsletters on your website

A free newsletter is one of the easiest way to get more traffic to your site. You can publish a free newsletter and distribute it via an opt-in email list. This automatically builds you a list of prospects who are interested in your product or service. These subscribers will be voluntarily so, meaning that every one is a good prospect.

Online forums and discussion groups

It is well known that people in various demographic groups (that is to say, target markets) hang out in discussion groups and online forums. There they discuss their experiences and share information. If you can determine which groups people in your target market are likely to belong to, join them. This will give you a leg up on your competitors and give you valuable insight into how to appeal to your market niche.

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Search Engine Optimization or SEO is one of the big stumbling blocks for many people when it comes to their website. What is “search”? In a very specific way it is all about keyword phrases.

Users submit keyword phrases into the search engines - and the search engine spits back what “it” thinks you are looking for,based on that keyword phrase. So keyword phrases are quite literally the foundation of the search engine’s formula, or algorithm.

Before you even get to your web page’s content,the search engines and users must go thru your “address” or your url. If you think of your url as a signpost - a very short ad for your website - then this traffic tactic will become painfully obvious on why you need to pay attention to this detail.

1-your domain name - do almost any random search in google or any of the search engines, and you will find in many cases the top listed sites contain your search term as part of the domain’s name.

As a general rule - a keyword based domain name will out perform a non-keyword based domain name. And it is even better if the keyword is 1st in the domain name. Golfshoes.com would be a better domain name then MyGolfShoes.com, and a quick search of this term -golf shoes golfshoesonly.com turns up multiple times in the first couple pages of search results. So if your domain name has nothing to do with your websites content - find a domain that does.

2-Your web pages url name can also influence your search engine rankings. Say you are driving down the street and you see most of the buildings only have addresses on their signpost - and you see a building that used the term Golf Shoes as it’s address and you were looking for gold shoes.

Would you turn into the place that just had numbers for an address, or would you turn into the place whose address was the same as the keywords you were looking for? So for example, Wordpress blog by default will display your pages url address as: yourdomain.com/?p=145 Yuck says the search engines and yuck says the web visitor.

When we think in terms of your website’s address as a signpost or mini ad in makes common sense to give the search engines and the visitors what they want. So wouldn’t this be better? http://yourdomain.com/golf/golfshoes/ Well in fact it is a superior way to setup up your WordPress blog.

How to do it?
To change your WordPress blog setting so you end up with keyword based urls…
1-in your WordPress Admin area - go to permalinks
2-select custom
3-enter this:
/%category%/%postname%/
4-save setting
5-In your .htaccess file which is nothing more than a text file (but is a critical file for your website’s operations - so do not change anything in this file)
Add this code - see website for html

If you set up your blog in the main directory - add that code to the .htaccess file in the main directory. If you have your blog in a sub directory, then add that code to the .htaccess file in that sub directory.

If there is no .htaccess file in that sub directory then just add the code to a notepad text file and then save the file as .htaccess as “other” file and then upload to that sub directory.

Yeah I know that is a goofy file name that has nothing before the “dot” but that is how it is done.
Once you make this change - then your urls will display the category of the blog followed by the blog posts name So….

6-Use keyword phrases in your blog’s categories and post titles Now go make a decent signpost for your WordPress blog!

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The www is awash with internet marketers using Social Bookmark sites, like Propeller and Digg, to drive massive amounts of traffic to their business sites, increasing sales and profits.

This isn’t a new phenomenon. In fact, from the dawn of social networking sites there have been a plentiful herd of internet marketers waiting to discover how best they could use this explosion of traffic - to drive visitors to their own sites.

Here are some tips to maximise your exposure on such sites using tried and proven methods to drive targeted traffic to your website:

1. There are numerous networking communities online that you can sign up for free. Submit to as many as possible. Do a search on Google for ‘Social bookmarking sites’ for the most popular with the highest traffic stats.

2. If it’s within your budget, I highly encourage you to purchase a web script or software utility to put this process on auto-pilot. I use a Wordpress script called Auto Social Poster that will automatically submit each blog post I publish to around 30 Social networking sites - including all the most visited ones.

3. The Social sites usually link from your article title back to your site PLUS they put your link on pages on their site - determined by whichever keyword phrases you use when submitting. Ensure that you use popular search terms in your tags and article title. Hint: Choose three to four word(long-tail) keyword phrases to increase the likelihood of your Social Bookmark article ranking high on Google and the other top search engines.

4. Interact with other SB members. On either Technorati, Propeller, or Digg, I encourage you to take part in site functions, for instance commenting on member articles and adding friends. This will encourage them to do the same for you which will in turn raise your ranking and standing on the network in question.

5. Link to your social bookmark pages. If possible add links to your Social bookmark account to as many other sites as possible. You can also add your bookmark page to your article resource box - if article marketing is a part of your internet marketing strategy(Not all article directories will allow this so check first). Creating a link back to your SB articles and pages will give the URLs on these pages a great boost in search engine ranking and may even help you grab a much sought after top spot on Google or Yahoo.

These are just some of the way you can significantly increase your potential to grab massive free traffic from Social Bookmarking sites. Apply them today to your marketing and watch your traffic and income soar.

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These days when you have a business, advertising on line is a must so, naturally everyone is looking for marketing tools which are not going to break the bank. But how do you get your hands on such marketing tools? And once you have, how do you make the most of them?

The low cost internet marketing tools listed below will improve your website and promote your products or services in more ways than you could imagine.

Software

There is, on the market, software which specializes in internet marketing. Such programs are easily affordable internet marketing tools. They draw traffic to your site pass details of your site to anyone online, control your keywords, and locate the visitors to your site as well as creating links to other websites. The term “low cost” stresses that you must not spend excessively so keep an eye out for internet marketing tools which will suck your budget dry.

Website Packages

Make a note of low cost internet marketing tools that carry out the hosting and designing of your site, obtain your domain, offer technical support, arrange and upload your files, and campaign for your traffic. These come in website packages which are available to you at anytime but be sure to pick a package catering to the exact needs of your site.

Mailing Lists

Have you noticed that when you go into your Bulk Mail folder within your email, you see many website promotions? This is what is known as email marketing and it works wonders for your business. There is no need to worry about spamming as there are “safe lists” which make your emails free of spam. Mailing lists are so easy to obtain - just look for them for sale and then join in the fun of email marketing yourself.

Data Submitters

Just say abracadabra! This money-saving internet marketing tool works like magic. Get a data submitter of your own and accumulate a tremendously huge number of hits!

E-books

Incorporate an e-book into your site so it can be downloaded by visitors. Its so inexpensive, people will keep visiting your site, coming back for more. E-Books are one easily affordable tool that you cannot afford to be without.

SEO Tools

Devoid of the standard SEO tools, internet marketing is simply not complete. Search engines are without doubt the major source of power in marketing so never omit this from your business as it produces traffic effectively and is low in cost.

A little piece of advice - when you see the many low cost internet marketing tool banners on line, don’t be easily persuaded. Check each package and study the contents and once you have worked out the benefits decide which one is the best for you.

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One of the best ways to generate traffic for your own website is to write articles that get published on other websites. Sometimes this is called Article marketing. Other times it is called article syndication. Whatever you want to call it, having your content published on other sites is one of the best ways to establish yourself as an expert in your field and to drive traffic to your websites and sales to your products.

If you have been thinking of learning how to generate traffic by writing articles for another website, here are a few hints to help you get started:

1. Choose the other websites with extreme care. It will be tempting to publish on any site that will have you. Instead, look for sites with high traffic levels and click through rates. By publishing on popular sites you will establish yourself as someone worth respecting.

2. Do some research into social bookmarking sites like Digg, Stumble Upon, Reddit, etc. For bloggers, these sites can be traffic gold. Getting your content submitted to a social bookmarking site can drive hundreds of new visitors to your site. If your content ends up highly ranked in the social bookmarking sites, you can expect to see thousands of new visitors!

3. Make sure your content is well written. If you don’t have confidence in your own writing abilities, have someone write the articles for you and then do the publishing of them yourself. A few well written pieces will get you far more click throughs than dozens of poorly written pieces.

4. Keep the articles short. You might know a lot about a subject, but it is better to break that knowledge up into several short articles rather than keep it all together in a longer single article. Internet readers are famous for their short attention spans. You don’t want them to get bored and click away from your content!

5. Save the links to your site for the end of the article and the resource box. If you pepper your articles with links, you’ll simply look like a link baiter instead of an expert. When in doubt, less is always more!

6. Let others publish on your site as well. This will help you build your professional network!

These are just five short tips to help you get started with your plan to generate traffic by writing articles for another website. Some simple research will turn up plenty more!

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Today, anyone with access to a computer can become a member of a social network. Social networks are online communities comprised of individuals with common interests or goals. Social networks can be used to exchange information, offer advice, or to communicate with others just for fun.

Becoming a member of a reputable social network can significantly increase your customer database and site traffic. Through social networking, you are given the opportunity to connect with people in your line of work, people in related fields, and potential clients looking for the product or service your business offers.

Building relationships with other business owners can result in referrals for your own business as well as the chance to work with another business owner to reach a common goal. Potential clients are able to learn more about your business firsthand and will already have a level of comfort regarding your expertise.

Social networks are springing up all over the world. Some networks, such as Facebook and MySpace, are available in multiple countries. Facebook, once considered to be only a social tool for teenagers, is becoming more accepted as a legitimate social network for small business owners.

The Facebook subscriber base is extensive, and you will be able to reach prospective customers as well as other small business owners. LinkedIn is a popular professional social network, with members representing over 150 different industries.

LinkedIn members are able to offer advice to other business owners and also ask for guidance from other members.

There are usually several different ways to communicate with the other social network members. Once contact information is exchanged, members can communicate with each other through Email or instant messaging (IM). You can present your business information through pictures, videos or blogs on your network page. Members can leave comments on your page, and you can quickly provide them with the information or resources they need.

Social networking is often used by small businesses for business-to-business (B2B) marketing. A professional social network, such as LinkedIn, allows business owners to share their personal experiences with other business owners and also find owners interested in either buying from or working with their business.

The sage advice you will receive through social networking can help direct your efforts for adjusting and improving your Web site, business practices, and marketing techniques. You will generate more interest in your business, and more traffic to your site, by establishing solid business relationships through social networking.

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While web site marketing is a vital facet to having success on the internet, there are a number of methods you can apply to your advertising scheme. There is not one specific method that works for everyone, but plenty for you to choose from. Because of this, it is essential you take the time to try out different methods and find out what works best for you.

One of the methods that has caught on by many entrepreneurs is posting in forums. There are hundreds of thousands of forums spread across the internet, which gives you the opportunity to post to a specific group of people. In essence, you can talk specifically to people who are interested in what you have to offer.

The great thing about posting in forums is it allows you to actually talk to people and show your true self. Posting a banner on a web site does not allow people to get to know you. You can put your voice and passion into words as oppose to hiding behind a web site name.

Another popular web site marketing method is writing and submitting articles. By writing articles, you have the ability to spread your knowledge on a particular topic all over the internet. After writing the article, you will want to submit it to as many article directories as possible. Then, people can reach your web site by finding the link in the resource box that is located at the end of the article.

These are two extremely effective free marketing methods you should consider. If you opt to pay for advertising, it can generate traffic much quicker to your web site. One option is to purchase advertising space on someones web site that is related to yours and place a banner on it. As mentioned above, it does not allow you to get the personal connection, but it can still attract visitors from other peoples web sites.

Another option is to purchase a spot on the search engines. If you are going to do this, make sure to get in the top two or three spots on a keyword that does not have an overwhelming amount of competition. This way it will not be too expensive and you can actually get to the top two or three positions.

Whatever method you choose to go with, it is vital you focus your web site marketing on your target market. While there are several methods to choose from, it is essential you apply these methods to people who are interested in what you have to offer.

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That’s both costly and inconvenient. With online marketing of information, your ‘inventor’ of products can fit on the thumb drive in your pocket. Even if you sell actual deliverable products, you can have those sent from a reseller and have plenty of room at home and not worry about the shipping, handling or customer service.

Since your products don’t take up space, it’s easy to forget just how many ‘assets’ your business owns. You need to keep an ongoing list of the ‘assets’ for your Internet marketing efforts. Not only do these have an economic value, but you want to know what’s available and have it organized for your convenience.

It’s too easy for files to get lost on the hard drive and linger instead of getting revised and back on the market. Keep everything in separate folders or files and then make a back-up on a regular basis. It only takes one computer meltdown to lose your entire business in a flash.

Here are a few prompts to use in listing your online marketing assets so that you stay well organized:

- EBooks - custom written, original product or collaboration.

- PLR Products - articles, eBooks or courses that you own rights to resell

- Articles and reviews related to your niche

- Video or audio products that are marketed separately or with eBooks

- Customer list of buyers

- Prospect list of people who ask for more information

- Product reviews and testimonials from satisfied buyers

- Recommendations from influential people in your niche market

- Sales letters, squeeze page copy and ad copy from successful campaigns

- Graphics and logos identifiable as the ‘brand’ for your site

- Opt-in pages and forms from successful campaigns

These ‘assets’ have a monetary value, but they’re nothing until you ‘monetize’ them for online marketing. By keeping track of your marketing assets, you discover what’s most profitable in your niche and what isn’t. Make the most of your assets and you’ll get more income with fewer useless files (the electronic equivalent of the packed garage!).

Once you find the assets that are bringing you in the most profits, you can focus on automating them, and then move on to next and the next. When you realize how easy it is to keep your assets organized, it will become a walk in the park.

Treat your online business like a ‘business’ and you will see profitable returns, from loyal customers, for years to come.

Ron Richardson is the editor of Business Opportunities Newsletter. Subscribe Free ($67 value) & get free ad
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Marketing your business on forums is a common piece of advice. A good forum can provide access to a number of people who are interested in the products you’re trying to sell.

So why does it fail so miserably for so many people?

1. Trying too hard to sell.

Many people who try to market affiliate products on forums go about it all wrong. Marketing their product is all they do, and they aren’t the least bit discreet about it. They may post all over the forum telling people to check their product out. They may try to squeeze a mention into every conversation, whether relevant or not.

They think of their efforts there as entirely to market a product. Not to become a trusted resource.

2 . Ignoring forum rules.

Working too hard to sell is just one way people can ignore forum rules. It’s the big one, though.

However many forums won’t allow you to advertise a business in your signature, or may require that you pay for the privilege. They may not allow affiliate links within posts, even when the product is perfectly relevant.

3. Signature line isn’t compelling.

Some people do better at participating in the forum, but still fail to do well as marketers on forums. Some will put just their affiliate URL in their signature. Sure, that gives a link to click, but what is it?

Or, if the link is followed or preceded by a description, the words aren’t the least bit compelling. Most forums allow you to use BB Code, which allows you to link to your site through your words, which looks much better.

4. Too irrelevant.

You’re not going to do that well marketing pet supplies on a crime forum. Sure there will be some pet owners, but that’s not what people there are looking for. Try to have some relevance in your signature to what people are talking about. It doesn’t have to be perfect, though.

5. Too relevant.

Too close a match can be a problem as well. You don’t want to be offering something that pretty much everyone in the forum already has. Try to come up with a product that will intrigue the people who read your signature.

6. Too many links.

Most forums have limits on the number of characters you have in your signature. Some limit the number of links you may include.

Both of these things are good for you.

People aren’t generally going to read a really long signature line. They also may ignore excessive links within your signature. Keep the number of links down and be sure your signature is easy to read.

7. Never, ever changing your signature.

Remember, even if a forum has thousands of active members, after a time just about everyone interested in your current signature has seen it. Changing things up, even if you’re still offering the same product, can bring in fresh customers.

8. Fail to test your signature links.

Test. That’s right, test, test, test. And test again. Then change things up regularly.

Forum marketing is just like any other kind of marketing. An ad may be pulling well and then suddenly quit working.

But beyond that, make sure your links actually work. It’s amazing how often forum signature links just don’t work because you didn’t get it quite right. Strange things sometimes happen between typing your signature and hitting the Submit button.

Stephanie Foster blogs at http://www.aspectsofhomebusiness.com/blog/ about running her home business. Get more tips on using affiliate marketing in your home business at her site.

If you really want to earn continuous traffic to your website then might want to consider the following.

You could check out a major traffic exchange that has been around and is established. Prinarily, one that has tens of thousands of members. This description will narrown down your selection process quickly. Let this one be your main exchange. Subsequently, you could get involved with other exchanges as well to add to your surfing experience. No matter who you are or where you’re from, this system will eventually give you fantastic results.

Don’t just look at a site and never do anything and expect things to happen, you must have a definite purpose and plan in mind.

You could exchange ideas and encourage each other. You could even email each other at times while you are surfing to break up the monontony at times.

Logging on everyday could prove to be beneficial in the long run. At times surfing at all of those sites can be mundane at times but well worth the effort. There is a free browser called crazy browser that will enable you to toggle back and forth through your many exchange memberships.

Now the trick is to be consistent with your surfing. Can you be consistent?

If you are consistent you will begin to see increased website traffic. This added traffic will become pleasantly addictive. In turn this will allow you to increase your traffic even more by motivating you to surf for longer periods of time. After your first week of surfing, suppose you raise the bar a little and reset your goals again. What do you think would happen if you were involved with just a few more exchanges and start surfing regularly?

You will get to enjoy surfing for approximately 2-3hrs every day with at least 10 or more exchanges at the very least. Remember the cost is free. You will soon see that the many exchanges will start rewarding you with free credits (hits) in exchange for you surfing a few more sites. Let me give you a few examples.

One popular site will put up a traffic stop sign. This will halt your surfing for a moment. Then they will ask you a very easy question that nobody can get wrong. When you answer their question you may receive 5, 10 and sometimes even 25 more credits.

Another popular site will even try to set the surfing goals for you. By that I mean the following, let’s say that you have surfed 50 sites and they give you 10 free credits as your reward. Then they will put a message up saying, “Surf 100 more sites and receive 65 credits”.

Get the picture? So you say to yourself this is great, I surf 100 more sites and receive an additional 65 credits in return for my time and labor. That is like getting paid time and half for helping yourself receive additional traffic to your website. This is truly a win-win situation.

1. Remember your main exchange and the other free programs. Don’t forget about the crazy browser that will allow you to surf more sites quicker thus achieving more traffic.

2. Advertising your main exchange to everyone can be profitable, remember your goals and you will begin to build a downline. The added benefit means more traffic for you through the work of others. Now that just makes good sense doesn’t it? Suddenly your time and efforts are soon multiplied exponentially!

3. Could you log onto your main exchange weekly to review their current rankings of other sites? They will be ranked according to the number of hits received or produced. This is definitely where you want your membership to be. When you start understanding the benefits of being involved with the many different exchanges you will quickly figure out which main traffic exchange to deal with.

4. If you are a little lazy or you happen to miss a few days of surfing you can still stay on track with credits.

Make up your mind and you will soon quickly discover, that your website is starting to attract a significant increase of traffic. And guess what? You controlled your fate! Now, your future will look, feel and actually become much more brighter because you will start earning more money consistently and inexpensively!
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